by Outwrite | Dec 12, 2019 | Crisis PR
It all started with one social media post. Then, the retweets came and everything snowballed. It was being shared across other platforms including Facebook, Instagram and LinkedIn. Negative reviews started being left online. Influential third parties were publishing...
by Outwrite | Jun 5, 2019 | Crisis PR, Integrated PR and SEO
This article first appeared as Anthony Bullick‘s column in the Daily Post on 5 June. Trip Advisor was in the news last month after a visitor to a North Wales restaurant left a negative review because staff members were speaking to each other in Welsh. Fortunately for...
by Outwrite | Mar 6, 2019 | Crisis PR, Integrated PR and SEO, News from Outwrite
The s**t has hit the fan. Your company is going to make headlines of the wrong kind. Your switchboard is in meltdown and your IT team overwhelmed by incoming inquiries via the website. Nasty comments appearing on Facebook could seriously dent your brand and...
by Outwrite | Mar 6, 2019 | Crisis PR, Integrated PR and SEO
Gone are the days when PR communications in a crisis comprised of dealing with just traditional media: the press and broadcasters. Today, any organisation lacking the know-how to carry out online reputation management in a crisis is leaving itself and its brand wide...
by Outwrite | Feb 28, 2019 | Crisis PR, General, Integrated PR and SEO
Bold PR really works. From Netflix’s reputed $30m spend to win gongs for its art-house offering, Roma, at this week’s Oscars, to the Beeb’s multi-channel PR bombardment ahead of the return of Alan Partridge on BBC One, brands are prepared to stick their necks out in...
by Anthony Bullick | Apr 3, 2018 | Crisis PR
This article was first published as Anthony Bullick’s column in the Daily Post business section on Wednesday 28 April. Wednesday 4 April is the deadline for companies with more than 250 employees to publish their gender pay split – a review into the difference...
