Government departments and businesses in the private sector all face similar PR and communications challenges.

That was the conclusion of a panel of experts including Outwrite’s managing director, Anthony Bullick, at a conference for civil service communications specialists from across the North.

Following the one-off, sell-out event, Anthony said: “It was a great opportunity to get brand exposure for Outwrite among Government PR and communications specialists.

“We had a lively panel discussion on topics ranging from selling in a minister’s new strategy to their department’s workforce, to getting buy-in from senior managers to creative new PR plans.

“I heard about lots of innovation and creativity from different government departments’ PRs to communicate internally, bearing in mind some employ many thousands of personnel, as well as on public information campaigns to the public at large.”

“We concluded that, whether in the public or private sector, PRs come up against the same opportunities and challenges. We’re all applying similar formulae in pursuit of effective brand and reputation management.”

A total of 85 delegates attended the Government Communications Service event.

The conference enabled PR and communications experts from departments across UK governments to share ideas for successful media communications in the digital age.

Anthony added: “We shared tips on the perennial problem of, getting sign-off from the boss as promised, to give a time-sensitive PR campaign chance of success.

“I also talked about how Outwrite helps clients with remote bases, or with workers that don’t have access to the company intranet or email, to maintain internal communications, which is so important for morale and productivity.”

Speakers included Alex Aiken, the executive director of government communications; Amanda Coleman, corporate communications director for Greater Manchester Police; and senior media personnel from the British Army and Sellafield.