North Wales’ leading PR agency has changed hands in a management buyout.

Outwrite PR has been acquired by its digital director Anthony Bullick from founder Tracy North.

Outwrite specialises in delivering measurable PR and digital marketing that fits in with a client’s business objectives.

It retains a raft of clients in sectors including construction, food & hospitality, manufacturing and charities.

Anthony, one of only a handful of chartered PR practitioners in the UK, joined Outwrite in 2012 and worked his way up to director level, leading on a number of award-winning campaigns.

He said: “We have a fantastic roster of clients and I’m looking forward to continuing our relationship with them.

“This is something I have been working towards for a few years and I’m thrilled to be entering this chapter of my professional life. PR is an industry I am passionate about and I have exciting plans to take Outwrite forward.”

Companies Outwrite represents include Jones Bros Civil Engineering UK, Wynne Construction, Fairway Foodservice and Watsons Solicitors. The digital PR agency also represents other organisations in areas including issues & crisis management.

Under the deal, Anthony becomes managing director while Tracy retains a client-facing consultancy role within the business.

Tracy launched the business from a spare bedroom of her home in 1994, after a career as a journalist.

She said: “I’m proud of everything I’ve achieved with Outwrite, and 25 years is long enough to be working at it full tilt.

“There are various other aspects of life I’d like to dedicate more time to, including offering my experience in a non-executive role for charitable or third sector organisations.

“Anthony is a talented PR operator with brilliant business acumen. I’m expecting he’ll take Outwrite to new heights.”