Social media crisis communications training and corporate social media training

Would social media training help your brand?

Used correctly, social media can have a big influence on your brand’s awareness and reputation. Every day there are 95m posts to Instagram and 500m tweets, whilst the average Facebook user is exposed to 1,500 posts when they log on.

As well as opportunities for companies, there are also threats. Everyone is a publisher and it’s very easy to have your brand spoken about negatively online – which can impact sales.

 

Corporate social media training

The digital world is bustling with conversations; to get your messages seen, your content has to stand out. Outwrite offers a number of packages, each of which are tailored specifically to you. They are run on a one-to-one basis and are completely bespoke. We run one-off training courses that can focus on a particular element of your social media plan, for example setting up accounts correctly, Twitter basics and how to use Facebook Page Insights.

We also provide ongoing support and training to monitor your activity over a set period of time. This typically involves a training session at the outset, followed by five telephone conversations over a three-month period. We will provide actionable feedback and a list of points for you to implement as part of your strategy going forward.

All of our social media courses are customisable to suit you. If you want more, or less, meetings over a longer, or shorter, period of time, that’s fine.

Social media crisis training

As an award-winning online reputation management agency, we are perfectly placed to deliver training that helps your in-house team navigate their way through issues.

In some instances, responses and communication online from a brand can escalate the situation further, which leads to media coverage and increased exposure across social media.

From planning and preparation to scenario exercises and real-time support, we will ensure your digital communications protects your brand’s reputation when it needs it the most.

Our social media crisis communications training is completely bespoke to you. We can run as many sessions as your team needs, as well as tailor the content to suit your requirements e.g. focus on specific social media platforms or possible scenarios. In addition, talk to us about remote scenario exercises where we put delegates through their paces without any notice.

Watch: Social media training at NatWest/Royal Bank of Scotland

Our managing director Anthony Bullick visited the North Wales offices of one of the UK’s largest banks to deliver a bespoke social media training session.

The training brought together 10 SME businesses that were looking to improve social media performance to boost sales, new business enquiries or to promote their brand. At the end of the session, the businesses were given three steps to act on their social media marketing; creating a content calendar, connecting with Outwrite for regular news and tips on social media and to study their own social media analytics.

Read the full news story about the corporate social media training.

Experienced trainers

We helped more than 200 businesses in 12 months through workshops and training. Topics included media relations and social media marketing.

“The training will go a long way for us here at the charity in improving our online presence, our identity and, ultimately, public support and donations.” 

Christina Hawkins

PR Manager, Wales Air Ambulance

“The assistance and training provided by Outwrite PR has given us the tools and confidence to help us manage our social media accounts in-house.

“Our social media strategy has allowed us raise our online profile, to interact further with our current clients, and to gain a greater audience for our website content, which is key to marketing our services and gaining new clients.

“We would recommend Outwrite to all companies who are looking to stand out on social media and enhance their reputation online.”

Jim McClymont

Principal Environmental Scientist, Caulmert

Contact

Contact one of our team now to discuss our services further on 01352 706260.  Alternatively, fill in the contact form below.

A trusted social media training agency

B2B social media training

Engineering, environmental and planning consultancy Caulmert wanted to enhance its profile on social media, as well as link its activity into overall business objectives.

The company asked Outwrite to deliver monthly social media sessions to its in-house social media team.

We deliver tailored social media training to assist the firm’s online activities discussing how Caulmert can stand out on social media and identifying changes to make to enhance engagement.

Read more about the bespoke corporate social media training.

Corporate social media training

Mold-based Jackson Fire & Security wanted to enhance and maintain its reputation in North Wales and Chester using social media.

During the 1-2-1 social media training sessions, Outwrite discussed how to create engaging content and stand out against competitors. We also reviewed previous posts and provided suggestions for on-going activity.

We also covered analysis and evaluation, to highlight the positive results achieved by the social media activity and how to feed the information back in to make social media campaigns more effective.

View the full case study of our social media training.

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