The Outwrite team visited the North Wales offices of one of the UK’s largest banks to deliver a bespoke social media training session.

The training, held at NatWest/Royal Bank of Scotland in Colwyn Bay, brought together 10 SME businesses that were looking to improve social media performance to boost sales, new business enquiries or to promote their brand.

Outwrite was invited to deliver the hour-long session as part of NatWest’s customer service week, which promotes the vast range of services the bank offers to its clients.

Head of digital Anthony Bullick led the session, which focused on using social media to help achieve overall business goals.

Attendees were shown simple yet effective ways to make their brand stand out on social media, including becoming an expert commentator on LinkedIn and how visuals play an important role online.

At the end of the session, the businesses were given three steps to act on their social media marketing; creating a content calendar, connecting with Outwrite for regular news and tips on social media and to study their own social media analytics.

VIDEO: Anthony summarises the content of the session:

Anthony said: “Businesses realise that social media can play a key role in assisting growth. However, many are unsure how to utilise the platforms effectively to achieve this.

“Items covered ranged from simple tips including using a professional head and shoulders photo on LinkedIn to more advanced subjects such as strategy and measurement and evaluation.

“We presented to homebuilders, bar owners and even a toy manufacturer, which just goes to show how universal the benefits of social media can be for businesses.”

You can view the presentation used as part of the training below.

Outwrite’s clients include the Wales Air AmbulanceWynne Construction, Mold-based chemicals firm Synthite, and engineering, planning and environmental specialists Caulmert.

The PR agency specialises in PRsocial media and SEO (search engine optimisation).