Mold-based Outwrite PR has been appointed by the university to help raise its profile as a key partner for businesses in the region.
Bangor University on the North Wales coast was founded in 1884 and has more than 10,000 students studying on a wide range of courses.
Managing director of Outwrite, Anthony Bullick, said: “Bangor University was looking for a PR partner to support its in-house team with its aims and objectives.
“The university has a wealth of talented individuals studying or just coming to the end of their courses who can help North Wales businesses close the skills gap.”
Bangor was awarded a Gold standard in the UK Government’s Teaching Excellence Framework, and is a leading research university with 75 per cent of its research ranked either world leading or internationally excellent.
Director of communications and public affairs at Bangor University, Alan Parry, said: “Outwrite impressed us with not only its creative ideas, but its ability to understand and interpret the brief.
“We’ve been impressed with the initial work carried out by the team at Outwrite so far.”
Anthony added: “We have long said that PR isn’t a tactic, it’s about aligning PR with the overall business objectives of an organisation and our output will focus around this.
“That’s what’s really exciting about the work we’re going to do with Bangor as it’s viewing us as a strategic partner to help with its goals.”
Founded in 1994, Outwrite has grown into one of the most respected modern-day PR agencies in North Wales and Cheshire.