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PR and ESG: Spotlight on the governance in ESG and where PR fits in
This post first appeared in Anthony Bullick's Daily Post column. Having focused on the environmental and social aspects, the spotlight shifts to the governance part of environmental, social, and governance (ESG). The governance element of ESG affects organisations of...
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More than media relations: why PR should be involved with every area of the business
The benefits of PR extend far beyond the typical media relations and marketing activity it has become associated with. For businesses to truly enhance and maintain their reputation, PR should have a voice across all departments. Known as boundary spanning, it moves PR...