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Conduct research at the outset of PR activity to deliver stronger outcomes
This post first appeared in Anthony Bullick’s Daily Post column. It's common for businesses to want to see action straight away when they invest in brand promotion activity, however, jumping straight in often wastes time and money. It's understandable that if the...
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Create a content calendar to feed your online marketing
A lack of ideas for content is one of the most common hurdles businesses say they face when it comes to online marketing and PR. Follow the steps below to create a content calendar for the next 12 months. Mark down any events including networking, industry conferences...