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Why press releases in isolation won’t help you hit your business objectives
This post first appeared in Anthony Bullick’s Daily Post column. Brands are severely limiting their ability to hit business goals by having press releases as their sole PR and marketing tactic. While media relations is a key part of the mix to add credibility...
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Advice and tips: PR and digital marketing for foodservice businesses
This article first appeared as Anthony Bullick's feature in food trade publication Wholesale News. A comprehensive PR and digital marketing strategy is imperative for brands to achieve success in today’s always-on world where people receive thousands of messages...