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Place your people at the heart of your PR and marketing communications
This post first appeared in Anthony Bullick’s Daily Post column. As the popular saying goes, people buy from people. It therefore stands to reason that placing your team front and centre of your PR and marketing communications activity can play a key role in...
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Good and bad PR: what we can learn from others
Bold PR really works. From Netflix’s reputed $30m spend to win gongs for its art-house offering, Roma, at this week’s Oscars, to the Beeb’s multi-channel PR bombardment ahead of the return of Alan Partridge on BBC One, brands are prepared to stick their necks out in...