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Social media training will empower colleagues to deliver effective campaigns
This post first appeared in Anthony Bullick’s Daily Post column. A commitment to continued professional development (CPD) on social media marketing will help ensure activity is as impactful as possible, particularly in the face of constant change in the industry....
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Now is the time to update your crisis communications plan
PR and marketing practitioners have dusted off their crisis comms plans with many being put into action during the coronavirus. Analysing how it’s gone means it’s the perfect time to update strategies. Scenario planning – A staff strike, leaked data… These are all...