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Involve PR at the outset of talks to help avoid greenwashing
This post first appeared in Anthony Bullick’s Daily Post column. Every business from large multi-nationals down to SMEs are at risk every time they make claims about their actions linked to the journey to net zero. The majority of greenwashing, particularly amongst...
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How to integrate influencer marketing into your PR and comms
This post first appeared in Anthony Bullick's Daily Post column Influencer marketing is a phrase that has exploded in popularity over the last few years – with the industry set to be worth $9.7bn in 2020. For many businesses, particularly SMEs, the main questions are:...