Outwrite, in partnership with Ffion Clwyd-Edwards of Pi-Ar, has won a contract to work with Bodnant Welsh Food in north Wales.

The unique centre of excellence for Welsh food opened its doors to the public in the summer when it was officially opened by the Prince of Wales and the Duchess of Cornwall.

Situated in the Conwy Valley, the £6.5m Bodnant Welsh Food centre is the biggest investment in an independent consumer development in Wales for a number of years.

It comprises a brand new Welsh food shop, dairy, bakery, butchery, as well as a tearoom and restaurant serving food made with ingredients from the farm shop. It also boasts a cookery school, training facilities and farmhouse accommodation.

Bodnant Welsh Food was the brainchild of Bodnant estate owners Michael and Caroline McLaren who have succeeded in creating an innovative centre for the production, promotion and enjoyment of Welsh food

The development has seen the transformation of a range of 18th century farm buildings at Furnace Farm and, located near the world-famous Bodnant Gardens, it is the only one of its kind in Wales.

More than 50 per cent of the produce sold and eaten at the shop comes from north Wales, whilst 70 per cent of the produce is sourced from across Wales. More than 60 local employees have been recruited to staff the centre, a great economic boost to this rural agricultural area.

Outwrite will be aiming to spread the word about Bodnant Welsh Food locally, regionally and nationally.

Tracy North, Outwrite’s managing director, said: “There has been nothing like this in Wales before and we are delighted to be promoting such a fantastic new attraction.

“We have an excellent track record in this sector and will work hard to bring Bodnant Welsh Food to as wide and diverse an audience as possible.”