Outwrite’s managing director Tracy North presented a workshop on how organisations can do their own PR at one of North Wales’ business weeks.
As part of Conwy Business Week’s 5-day initiative to support businesses in the county, Tracy gave local firms advice on how to create and implement effective PR campaigns for their brand.
During the one-hour workshop, Tracy highlighted how to identify news worthy stories, write press releases and make the most of media coverage.
Tracy said: “It was a fantastic opportunity to see local business people taking a real interest in PR.
“In the current business climate, PR can position a business ahead of its competitors by making it more trustworthy and likeable.
“The entire day was buzzing with positivity and is further proof of North Wales as a thriving business region.”
Visit Conwy business centre for more information about the business week.