Outwrite’s managing director Tracy North and our resident Welsh PR expert Ffion Clywd Edwards delivered a bi-lingual media training day to employees of Cywain.

Cywain, which supports the growth of agricultural businesses in Wales, is often involved with high profile developments in the sector. Its projects regularly create news stories for the organisation to proactively comment on, sometimes resulting in regional and national media broadcast interviews.

Outwrite was tasked with running a one-day media training workshop to discuss how to identify newsworthy developments, write an effective press release and prepare for a broadcast interview. Tracy and Ffion visited the team in Dogellau to help their performance when facing local and national media.

Cywain employees also took part in mock TV and radio interviews to prepare them for a ‘real’ media interview in front of a camera and microphone.

Tracy said: “A broadcast interview can be a fantastic opportunity for a business to share its key messages and enhance its reputation. Media training helps you take full advantage. .

“Organisations such as Cywain could be called upon at any point by a reporter to take part in an interview. Now they are much better prepared for such an eventuality.

“The PR training also looked at how to identify news within the organisation and how to share it with the press. I look forward to seeing lots of coverage about Cywain in the coming weeks and months.”

Haf Hughes, Cwyain development manager, said: “The day was really interesting for all of the delegates, who are frequently dealing with press releases.

“The practical radio and TV interviews were especially informative, helping prepare us to deal with difficult questions and how to get key messages across.

“The training was very beneficial for Cwyain and we look forward to utilising our media skills in the future.”

For more information on media training in both Welsh and English, contact Outwrite on 01352 706260.