In our latest Keeping you Posted blog post, we take a look at Twitter’s recent changes and what these mean for you.
More content available with new character policy
Pictures, videos, GIFs, polls and Twitter handles when replying will not count towards your 140 characters.
The move is designed to make the app more easy-to-use, as additional media and Twitter handles in conversations limit a tweet to few characters.
This new rule will be rolled out to everyone on Twitter, which has been taken as a sign to some that this is the first step towards a controversial 10,000-character limit.
The social media platform has denied this is an update geared towards more characters, claiming the new system will help drive creativity.
Our tip: this move allows more use of visuals, which increases engagement online by 70 per cent. Use more images and video to help achieve your online goals.
An end to the full-stop at the start of tweets
Beginning a tweet with someone’s @handle limited its reach – only the tagged person and any mutual followers would see it.
Savvy users would start their tweets with a full stop, or other punctuation marks, to get around the rule. This can be seen in the example below.
Twitter has finally fixed this, and tweets starting with a @handle (except when replying) will be displayed to your followers.
Our tip: It’s not rolled out fully yet so continue to use those full stops to ensure your followers see your posts.
Retweet your own posts
One of the more interesting moves by the microblogging site was to allow users to retweet and retweet quote themselves.
This is intended to aid the resurfacing of tweets, whether to add a new reflection or bump your content back into people’s timelines.
You can see this in action below, when Fran Duffy used the new feature to recycle his own content upon the news of Fletcher Cox’s contract extension in the NFL (National Football League).
Our tip: focus on the adding of new reflections rather than reintroducing old content to people’s timelines. People engage with new content, ideas and thoughts.