Love it or hate it? A new algorithm for Twitter

The social media company has introduced a new algorithm, just weeks after announcing a new 10,000 character limit on posts.

Twitter will now put what it believes are the most important tweets to you at the top of your timeline when you have been inactive on the app.

It is hoped this new algorithm will increase engagement on the platform, as it is engineered to make sure you don’t miss out on the tweets that matter most to you.

It’s fair to say the new algorithm hasn’t gone down well with users, who trended ‘#RIPTwitter’ worldwide.

CEO Jack Dorsey even made a statement denying the update, complicating the situation further.

This month it became official, but in a cautious move the new algorithm is optional, and it is unclear whether it will eventually be rolled out to all users automatically.

This is a move that has split social media, with some welcoming it as a fast track to their favourite tweets and others claiming it’s an investment driven change.

What’s for certain is that the social media platform is continuing to shake up its structure, and shows no sign of stopping despite the negative reaction coming its way.

 

Twitter gifts us GIFs

Users can now easily add GIFs to their tweets, in the platform’s latest new feature following an updated algorithm and a ‘moments’ feature for current affairs.

A GIF, technically known as a Graphics Interchange Format, is best described as a moving picture. Take a look at this one below.

giphy-2

Twitter started supporting GIFs on its site around 12 months ago, but this new feature is designed to make adding a GIF to your tweet easy.

The option to include a GIF is available when you are composing a new tweet, with a GIF button next to the standard image and location options.

Users can search for any GIF and try pre-defined categories, in a similar model to the GIF function on Facebook’s messenger.

Rather than solely another new way for people to use Twitter, this feature will also be expected to keep users on Twitter for longer, in the face of dwindling visitor figures to the site.