Building organically an audience of loyal and relevant social media fans and followers takes time: activities include engaging each account you wish to follow you, posting content to earn retweets and new followers, and using relevant hashtags that your target audience monitors.

Supplementing these tactics with paid activity will build quickly fans and followers interested in your business and its products or services.

However, get it wrong, and it could cost your business a lot of money, with little to show in return.  This e-book is ideal if you are new to paid social media.

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