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PR and social media training can boost your in-house skills

PR and social media training can boost your in-house skills

by Outwrite | Nov 7, 2018 | General

This article first appeared as Anthony Bullick’s column in the Daily Post on 7 November. Skills and recruitment are two of the hottest topics in business. And with January the most popular month for people looking for new jobs, can you afford not to invest in...
How integrated PR boosts your visibility in search results

How integrated PR boosts your visibility in search results

by Outwrite | Sep 26, 2018 | General

This article first appeared as Anthony Bullick’s column in the Daily Post on 26 September. Move your PR activity beyond traditional media relations to boost your visibility in search results. There is a science behind why search engines rank websites in a...
Tourism and leisure: how to manage your online reputation

Tourism and leisure: how to manage your online reputation

by Outwrite | Jul 4, 2018 | General

This article first appeared as Anthony Bullick’s column in the Daily Post business section on 4 July 2018. For industries such as leisure and tourism, the summer months represent a potential boost in customer enquiries. The likely first step for people to find out...
How brands can use Facebook to maximise results – despite the latest algorithm change

How brands can use Facebook to maximise results – despite the latest algorithm change

by Outwrite | Jun 8, 2018 | General

This article first appeared as Anthony Bullick’s column in the Daily Post business section on 6 June 2018. Facebook’s latest algorithm change, prioritising posts by friends and family, makes it even more difficult for businesses to place their content in people’s news...
How brands can use Facebook to maximise results – despite the latest algorithm change

Is your brand ready for Facebook’s dramatic new direction?

by Anthony Bullick | Jan 17, 2018 | General

In this latest edition of keeping you posted, we look at: Forthcoming upheaval as Facebook plans to make its biggest-ever changes How automated messages can help keep you on top of enquiries The latest addition to Instagram’s offering  A big change to Facebook’s news...
Content marketing: using your latest news section to become a brand journalist

Content marketing: using your latest news section to become a brand journalist

by Anthony Bullick | Jan 10, 2018 | General

This article first appeared as Anthony Bullick’s column in the Daily Post business section on 10 January 2018. An up-to-date news section on your website builds valuable trust between you and your stakeholders. However, ensuring it is full of fresh articles is just...
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