Richard Branson is no PR Virgin

No one could ever accuse Virgin Boss Richard Branson of missing a PR opportunity. After learning of the loss of its West Coast mainline franchise to rivals First Group, the Virgin PR machine swung into action with a strong, online campaign to urge the Government to...
PR before a crisis limits reputation damage

PR before a crisis limits reputation damage

G4S, the company at the centre of the Olympic security fiasco is back in the news again this week because it has apparently started to recruit staff to carry out criminal investigations for a police force. The Olympics story involving G4S was described by MPs as a...
Review of the first ever Socialympics

Review of the first ever Socialympics

So that’s it. The first ever so-called Socialympics are over. No more tweeting about how amazing @J_Ennis was in the heptathlon or getting jealous over your friend’s latest photo from inside the Olympic village. But taking a deeper look, how exactly did the different...
Surveying the possibilities for generating news

Surveying the possibilities for generating news

Apparently, some 54% of women will not venture through their front door to put out the rubbish without wearing their lipstick according to a survey by a well-known cosmetics company. Whilst 74% of men cannot operate the family washing machine, so says research carried...