Would social media training help your brand?
Used correctly, social media can have a big influence on your brand’s awareness and reputation. Every day there are 95m posts to Instagram and 500m tweets, whilst the average Facebook user is exposed to 1,500 posts when they log on.
As well as opportunities for companies, there are also threats. Everyone is a publisher and it’s very easy to have your brand spoken about negatively online – which can impact sales.
Corporate social media training
The digital world is bustling with conversations; to get your messages seen, your content has to stand out. Outwrite offers a number of packages, each of which are tailored specifically to you. They are run on a one-to-one basis and are completely bespoke. We run one-off training courses that can focus on a particular element of your social media plan, for example setting up accounts correctly, Twitter basics and how to use Facebook Page Insights.
We also provide ongoing support and training to monitor your activity over a set period of time. This typically involves a training session at the outset, followed by five telephone conversations over a three-month period. We will provide actionable feedback and a list of points for you to implement as part of your strategy going forward.
All of our social media courses are customisable to suit you. If you want more, or less, meetings over a longer, or shorter, period of time, that’s fine.
Social media crisis training
As an award-winning online reputation management agency, we are perfectly placed to deliver training that helps your in-house team navigate their way through issues.
In some instances, responses and communication online from a brand can escalate the situation further, which leads to media coverage and increased exposure across social media.
From planning and preparation to scenario exercises and real-time support, we will ensure your digital communications protects your brand’s reputation when it needs it the most.
Our social media crisis communications training is completely bespoke to you. We can run as many sessions as your team needs, as well as tailor the content to suit your requirements e.g. focus on specific social media platforms or possible scenarios. In addition, talk to us about remote scenario exercises where we put delegates through their paces without any notice.
Watch: Social media training at NatWest/Royal Bank of Scotland
Our managing director Anthony Bullick visited the North Wales offices of one of the UK’s largest banks to deliver a bespoke social media training session.
The training brought together 10 SME businesses that were looking to improve social media performance to boost sales, new business enquiries or to promote their brand. At the end of the session, the businesses were given three steps to act on their social media marketing; creating a content calendar, connecting with Outwrite for regular news and tips on social media and to study their own social media analytics.
Read the full news story about the corporate social media training.
“The training will go a long way for us here at the charity in improving our online presence, our identity and, ultimately, public support and donations.”
“The assistance and training provided by Outwrite PR has given us the tools and confidence to help us manage our social media accounts in-house.
“Our social media strategy has allowed us raise our online profile, to interact further with our current clients, and to gain a greater audience for our website content, which is key to marketing our services and gaining new clients.
“We would recommend Outwrite to all companies who are looking to stand out on social media and enhance their reputation online.”
Contact
Contact one of our team now to discuss our services further on 01352 706260. Alternatively, fill in the contact form below.
The latest digital PR news and tips
How and why PR and brand reputation impacts your visibility in search results
This post first appeared in Anthony Bullick’s Daily Post column. Organisations seeking the holy grail of top spot in the search results to drive traffic to their website may be surprised to hear that reputation is a key component of success. While PR’s relationship...
Online reputation management: how to carry out an audit on your digital footprint
This post first appeared in Anthony Bullick’s Daily Post column. Perception is reality, and how your organisation is perceived online impacts your goals such as increased sales or stronger recruitment. Meanwhile, a neutral presence of your company can adversely affect...
Making the case for switching up your approach to case studies
This post first appeared in Anthony Bullick’s Daily Post column. Embedding storytelling within your case studies will create more impact and build vital trust with your stakeholders. Case studies are often created with the three core headings of objective, tactics,...
Our other services
Crisis PR
We’re a trusted crisis communications agency.
Digital reputation
Is your reputation taking a hit online? We’re an award-winning online reputation management agency.
Media training
Are you ready to make the most of your TV or radio interview? Find out more about our broadcast media training.
Latest news
Bangor University graduate hit the ground running at award winning PR agency
Linguistics and English literature graduate Johanna Brandt is confident she’s developed the skills to captivate an audience through the written word as her internship with Outwrite PR came to an end. During her time with the Welsh PR agency, which she joined in June,...
Latest views
Enhance your reputation with integrated PR and communications
This post first appeared in Anthony Bullick’s Daily Post column. If you’re aiming to build your brand’s reputation, effective PR activity is much more than simply having media relations as a tactic. At its core, public relations is about ensuring your stakeholders...