PR campaign

About Plevin

Plevin, one of the country’s leading wood recycling companies, was keen to raise awareness of its business and increase its reputation within the industry.

The family-run company had grown considerably in recent years and, despite the economic malaise, was flourishing, with a clutch of contract wins, new staff appointments and a significant investment in state-of-the-art machinery.  It was seeking permission to build a combined heat and power plant, creating jobs and apprenticeships.

Plevin was also celebrating a contract to supply biomass timber to a renewable energy plant in Sweden.

Outwrite was tasked with generating publicity to stimulate interest and create a buzz around the company.

 

Planning 

Working closely with managing director Jamie Plevin and his team, Outwrite developed a media strategy to increase awareness by identifying and targeting key trade publications in the sector.

We made personal contact with key journalists and editors in order to develop a relationship and provide background information about Plevin. We also spread the word about the recent developments at the company, stressing how well the company has been performing and providing several examples.

Finally, we extended personal invitations to the journalists, inviting them to visit the company’s sites.

Two editors accepted our invitation and, as well as helping to arrange the visits, we commissioned a photographer to ensure a wide variety of professional images were available to accompany the articles.

 

Numbers and figures

Key trade titles covered

%

Media coverage with key messages

Press visits

Implementation

We made personal contact with key journalists and editors in order to develop a relationship and provide background information about Plevin. We also spread the word about the recent developments at the company, stressing how well the company has been performing and providing several examples.

Finally, we extended personal invitations to the journalists, inviting them to visit the company’s sites.

Two editors accepted our invitation and, as well as helping to arrange the visits, we commissioned a photographer to ensure a wide variety of professional images were available to accompany the articles.

 

Results/outcome

The campaign secured spreads in several key publications including the Timber Trades JournalLet’s Recycle website and the national magazine of the Wood Recyclers’ Association.

Not only has this successfully raised the profile of Plevin and put news of the company in front of thousands of interested readers, it has also helped to forge great relationships between key journalists and our client Jamie Plevin.

This will help to secure future positive coverage and will encourage journalists to approach Plevin for expert comment in the sector and on wider economic issues.

A trusted PR agency

The services that make us an award-winning integrated PR agency

Integrated PR agency

Integrated PR

PR has been, and always will be, about your reputation. Your actions and communication, as well as what third parties say about your brand, has a direct impact on your sales.

We have in-house social media and SEO (search engine optimisation) skills to offer a fully integrated approach to positioning your business as an expert off- and online.

Find out more about why we are a respected digital PR agency.

A trusted crisis PR agency

Crisis PR

Does your business need to manage a potentially negative story? Do negative articles appear on the first page of Google when your brand is searched for? Do you have a social media policy in place to deal with upset or angry customers?

We understand that when reputations are on the line, so too are sales and profits.
Whatever the issue or crisis, Outwrite is able to help protect your organisation’s reputation both off- and online.

Find out more about why brands choose us as their crisis PR agency.

Social media training agency in north Wales near Chester

Social media training

The digital world is bustling with conversations; to get your messages seen, your content has to stand out. Outwrite offers a number of packages, each of which are tailored specifically to you. They are run on a one-to-one basis and are completely bespoke.

All of our social media courses are customisable to suit you. If you want more, or less, meetings over a longer, or shorter, period of time, that’s fine.

Find out more about why businesses engage Outwrite to be their social media training agency.

Engage us to be your integrated PR and SEO agency

Contact us

Get in touch to discuss how we can promote your brand.

1 + 12 =

Latest news

Latest views

Social media tips and advice: Instagram strategy guidance

Social media tips and advice: Instagram strategy guidance

This article first appeared as Anthony Bullick‘s column in the Daily Post on 24 April.  Instagram appears to be the hottest marketing tool right now, but is it actually working for you? It’s easy to see why it’s on the radar for so many brands: there are one billion...

read more

Latest tweets