Renewables PR campaign
One of the UK’s leading anaerobic digestion specialists Biogen engaged Outwrite to provide PR support for its Welsh projects.
Objectives included communicating with the communities located close to its developments in Gwynedd and Denbighshire, the first of their kind in Wales, and encouraging an increase in recycling rates.
As a specialist in PR for renewable energy and with in-house bilingual services, Outwrite met Biogen’s specific needs of a PR agency equipped with the expertise and contacts to deliver effective communications within Wales.
Objectives and planning
Through regular consultation with Biogen’s in-house marketing and communications manager, Outwrite produced updates on the two North Wales AD plants chronicling the developments from planning and construction through to commissioning.
All of Outwrite’s activity was produced bilingually, and specifically targeted to achieve media coverage and increase understanding of the projects in and around the communities relevant to the two projects. This included drafting press releases, updating regional and national media on the AD plants’ development, providing media and community liaison through the medium of Welsh and supporting public exhibitions offering insight and information to stakeholders on the developments.
Numbers and figures
Pieces of media coverage
Media coverage with key messages
Pieces of online coverage
Outwrite also produced an infographic detailing the development timelines of the AD plants and a hard copy newsletter with comprehensive information for residents located close to the GwyriAD development in Gwynedd.
Taking into account our expertise in renewables, our press material was also distributed to renewable energy and recycling trade media, resulting in coverage of the two developments reaching stakeholders within the sector across the UK. Press releases were crafted primarily to cater to a regional audience, but with sufficient additional detail to generate effective coverage in trade media.
Ongoing regular media coverage was achieved in targeted areas and ensured that stakeholders were kept up to date on developments for their local project in both English and Welsh.
Coverage has ranged from articles in regional titles to featuring on national news channels, with the two plants now fully commissioned.
Support for exhibitions and event management for VIP visits was also delivered as briefed. Further activities including publication of a newsletter and handling of inquiries by phone and mail also ensured that a full range of communications was delivered.
The services that make us an award-winning integrated PR agency
PR has been, and always will be, about your reputation. Your actions and communication, as well as what third parties say about your brand, has a direct impact on your sales.
We have in-house social media and SEO (search engine optimisation) skills to offer a fully integrated approach to positioning your business as an expert off- and online.
Find out more about why we are a respected digital PR agency.
Does your business need to manage a potentially negative story? Do negative articles appear on the first page of Google when your brand is searched for? Do you have a social media policy in place to deal with upset or angry customers?
We understand that when reputations are on the line, so too are sales and profits.
Whatever the issue or crisis, Outwrite is able to help protect your organisation’s reputation both off- and online.
Find out more about why brands choose us as their crisis PR agency.
The digital world is bustling with conversations; to get your messages seen, your content has to stand out. Outwrite offers a number of packages, each of which are tailored specifically to you. They are run on a one-to-one basis and are completely bespoke.
All of our social media courses are customisable to suit you. If you want more, or less, meetings over a longer, or shorter, period of time, that’s fine.
Find out more about why businesses engage Outwrite to be their social media training agency.
Engage us to be your integrated PR and SEO agency
Get in touch to discuss how we can promote your brand.
The managing director of a PR agency has discussed how businesses can use communications to overcome hurdles presented by the coronavirus in a leading B2B magazine. Anthony Bullick from award-winning Outwrite PR provided the expert commentary for Wales Business...
Integrating PR and communications into your membership strategy will help attract and retain members. Common examples in the sports and health sector are gym goers, class instructors, a professional club’s charitable foundation and active lifestyle organisations....