Social media training
About Jackson Fire & Security
Mold-based Jackson Fire & Security wanted to enhance and maintain its reputation in North Wales and Chester using social media.
The firm asked Outwrite PR to support its marketing team in developing and sustaining an effective social media campaign with monthly training sessions.
Objectives and planning
Outwrite took time to fully understand Jackson Fire and Security’s overall business objectives, and how social media could assist the firm in achieving these.
During the 1-2-1 social media training sessions, Outwrite discusses how to create engaging content and stand out against competitors. We review previous posts and provide suggestions for on-going activity.
We also cover analysis and evaluation, to highlight the positive results achieved by the social media activity. We work with the marketing team to understand what ‘good’ data looks like, and how to feed the information back in to make social media campaigns more effective.
In addition, we provide ad-hoc telephone support to assist the team during the month, meaning they don’t have to wait for a formal training session to raise queries or concerns.
A comprehensive PR and comms plan was created and approved by the client in August 2015, with a visibility plan (story ideas) covering the first three months of the campaign.
Each month we:
- Drafted one press release
- Drafted one case study
- Drafted two additional stories for the website
- Held social media training for the marketing manager
- Assisted with the email campaign
- Carried out SEO activity.
We ensured that all content was recycled and linked with the technical SEO activity to ensure maximum benefit for the client.
“As someone who thought they knew social media, Outwrite has really opened my eyes to how useful the different platforms can be for businesses.
“Being able to schedule posts and use analytics tools to monitor different posts and their effectiveness has been invaluable, as you can see first-hand how social media is contributing to the overall marketing effort.
“We have really increased our social media presence thanks to guidance from Outwrite and it’s become an extremely important part of our marketing strategy.
Rachel Evans, Marketing Manager, Jackson Fire and Security
The services that make us an award-winning integrated PR agency
PR has been, and always will be, about your reputation. Your actions and communication, as well as what third parties say about your brand, has a direct impact on your sales.
We have in-house social media and SEO (search engine optimisation) skills to offer a fully integrated approach to positioning your business as an expert off- and online.
Find out more about why we are a respected digital PR agency.
Does your business need to manage a potentially negative story? Do negative articles appear on the first page of Google when your brand is searched for? Do you have a social media policy in place to deal with upset or angry customers?
We understand that when reputations are on the line, so too are sales and profits.
Whatever the issue or crisis, Outwrite is able to help protect your organisation’s reputation both off- and online.
Find out more about why brands choose us as their crisis PR agency.
The digital world is bustling with conversations; to get your messages seen, your content has to stand out. Outwrite offers a number of packages, each of which are tailored specifically to you. They are run on a one-to-one basis and are completely bespoke.
All of our social media courses are customisable to suit you. If you want more, or less, meetings over a longer, or shorter, period of time, that’s fine.
Find out more about why businesses engage Outwrite to be their social media training agency.
Engage us to be your integrated PR and SEO agency
Get in touch to discuss how we can promote your brand.
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