A North Wales-based digital PR agency was among the North’s best creative businesses at the PRmoment Awards in Manchester.
Outwrite attended the event, which is a highlight of the PR industry calendar, after its project with British and Irish Eagles, a UK Fan group for the National Football League’s (NFL) Philadelphia Eagles, was shortlisted for best sport campaign of the year.
The agency’s work focused on the Eagles’ game against the Jacksonville Jaguars at Wembley in London, where it used a reactive strategy to help enhance the reputation of the fan club. It also launched a podcast as part of its activity.
And although it narrowly missed out on the top prize, Outwrite’s owner and managing director, Anthony Bullick, says the shortlisting is a significant sign of success.
He said: “To be nominated alongside major sporting organisations including the Rugby League World Cup speaks volumes on how strong our campaign was.
“We were engaged to promote British Eagles as it planned to introduce a paid membership scheme, and quickly identified that a boots on the ground strategy would be most effective.
“The approach was successful, with results including a live interview of the British Eagles’ founder on Fox 29 Philadelphia TV, behind the scenes access to the official pep rally, and Eagles legend Brent Celek featuring in the group’s social media content.
“In addition to cementing British Eagles’ reputation as a major UK Philadelphia Eagles brand, it further displayed Outwrite’s capabilities as a sports PR agency.”
Outwrite’s London work followed the creation of a podcast for British Eagles, which has featured interviews with NFL journalists, members of the current Eagles roster, and Philadelphia Eagles’ senior vice president of marketing and media Jennifer Kavanagh.
In 2018, the agency liaised with BBC Radio Five Live and Eurosport to set up interviews with a fan club member who flew to Minnesota to watch the Eagles defeat the New England Patriots in the Super Bowl.