Video option for Twitter users

Video option for Twitter users

As the use of visual content increases in importance to SEO and engagement, a social media heavyweight has added video to its repertoire. Vine is a new social media venture from the team behind Twitter. Currently exclusive to the iOS platform, it is an app that lets...
Three social media fails in 2012

Three social media fails in 2012

In this online world, getting your strategy wrong or failing to spot the signs of an issue forming can have a huge impact on your brand’s reputation. Looking back over the last 12 months, these three companies got it wrong online in a big way. In January, McDonalds...
Tweet all about it! Social media ‘crucial’ in the newsroom

Review of the first ever Socialympics

So that’s it. The first ever so-called Socialympics are over. No more tweeting about how amazing @J_Ennis was in the heptathlon or getting jealous over your friend’s latest photo from inside the Olympic village. But taking a deeper look, how exactly did the different...
Tweets now predict shifts in share prices

Tweets now predict shifts in share prices

People who embrace social media, particularly the wonderful world of Twitter, where users publish and receive ‘tweets’ of 140 characters or less, could be helping analysts to predict the rise and fall of share prices. It comes with the news that millions of tweets...