by Anthony Bullick | Dec 23, 2013 | Integrated PR and SEO, SEO, Topical
SEO is not dead. SEO is very much alive and kicking. The only aspects that are dead are the old processes and action plans. Optimising a website to give it a higher chance of appearing on page one of Google for targeted phrases is still the aim. The only difference is...
by Anthony Bullick | Dec 19, 2013 | Integrated PR and SEO, Tips and advice, Topical
In an evolving digital world, staying up to date with trends and the new tactics becoming available is as important as actually implementing your chosen methods themselves. A good online marketing strategy will allow for adjustments in response to updates in the...
by Anthony Bullick | Dec 9, 2013 | Integrated PR and SEO, Topical
Outwrite’s very own Christmas elf Aaron Haley takes a look at his favourite seasonal campaigns of 2013. John Lewis – The Bear & The Hare Undoubtedly the biggest hitter of the festive season. The John Lewis ad, about a hare ensuring his grizzly bear best friend...
by Anthony Bullick | Dec 5, 2013 | Integrated PR and SEO, Topical
As regular as clockwork, you can guarantee that newspaper and web page at this time of year are decorated with review of the year features and news with a Christmassy tinge. The last few festive seasons have also seen social media commentators churn out their top...
by Anthony Bullick | Sep 27, 2013 | PR tips, SEO
Google has named its latest update Hummingbird because “it’s faster and more precise”. Considering what the update means for results brought back in searches, it’s a very apt name indeed. Google is no stranger to releasing updates to its algorithm, the mechanics...
