Protect your brand’s reputation online

Protect your brand’s reputation online

The explosion of social media and online news has provided a route for customers to air instantly their opinions, whether positive or negative. Failing to deal adequately with negative comments online can significantly damage a business’ reputation that has taken...
How to be picture perfect with your press release

How to be picture perfect with your press release

The importance of images cannot be underestimated in PR, as people like pictures and pictures tell stories. To use the old but true adage: a picture says a thousand words. Flick through any newspaper, magazine or news website and the stories with accompanying images...