Protect your brand’s reputation online

Protect your brand’s reputation online

The explosion of social media and online news has provided a route for customers to air instantly their opinions, whether positive or negative. Failing to deal adequately with negative comments online can significantly damage a business’ reputation that has taken...
Connect your marketing functions for better ROI

Connect your marketing functions for better ROI

Marketing consists of many facets and, admittedly, it can be difficult to see where PR ends and SEO (search engine optimisation) begins. And that’s before you throw social media into the mix as well. So with more routes to deliver your key messages, increased...
Quality website content can attract new customers

Quality website content can attract new customers

Your website is your shop window. It’s your 24/7 sales rep and your online company brochure. But no matter how colourful and suave your site looks, poor quality content will stop you achieving your online goals. A website serves two purposes: to attract relevant...
How to be picture perfect with your press release

How to be picture perfect with your press release

The importance of images cannot be underestimated in PR, as people like pictures and pictures tell stories. To use the old but true adage: a picture says a thousand words. Flick through any newspaper, magazine or news website and the stories with accompanying images...