by Anthony Bullick | Feb 5, 2014 | General
A total of 24.9m tweets were sent during the recent Super Bowl XLVIII, with 90 per cent of activity emanating from a mobile device. Brands involved with American football’s showpiece finale had digital as the focal point in their campaigns in an attempt to...
by Anthony Bullick | Jan 14, 2014 | Integrated PR and SEO
The key to effective SEO is to focus on delivering relevant and engaging content. Clever content informs customers. An accurate and informative website will be regarded as a trusted and authoritative source, and in turn be rewarded with a higher ranking in the search...
by Anthony Bullick | Dec 23, 2013 | Integrated PR and SEO
SEO is not dead. SEO is very much alive and kicking. The only aspects that are dead are the old processes and action plans. Optimising a website to give it a higher chance of appearing on page one of Google for targeted phrases is still the aim. The only difference is...
by Anthony Bullick | Dec 19, 2013 | Integrated PR and SEO
In an evolving digital world, staying up to date with trends and the new tactics becoming available is as important as actually implementing your chosen methods themselves. A good online marketing strategy will allow for adjustments in response to updates in the...
by Anthony Bullick | Dec 9, 2013 | Integrated PR and SEO
Outwrite’s very own Christmas elf Aaron Haley takes a look at his favourite seasonal campaigns of 2013. John Lewis – The Bear & The Hare Undoubtedly the biggest hitter of the festive season. The John Lewis ad, about a hare ensuring his grizzly bear best friend...
