How to PR your expertise in specific sectors

How to PR your expertise in specific sectors

One business growth strategy is to showcase your expertise in specific sectors. This often means placing your brand naturally via PR and editorial content in front of decision makers in those sectors. For example, if you are aiming to win work in the food and drink...
How to be picture perfect with your press release

How to be picture perfect with your press release

The importance of images cannot be underestimated in PR, as people like pictures and pictures tell stories. To use the old but true adage: a picture says a thousand words. Flick through any newspaper, magazine or news website and the stories with accompanying images...