Outwrite PR’s managing director Tracy North was invited on to a live BBC Radio Wales show to discuss issues and crisis PR.

A specialist in crisis PR, Tracy appeared on the Wales at Work show to talk about how large companies should manage a crisis, in light of recent media coverage surrounding TalkTalk and Volkswagen.

Wales at Work, which is presented by Brian Meechan, focuses on current business affairs in Wales during its 30-minute weekly broadcast.

During a discussion with consumer behaviour expert Henry Enos, Tracy commented that companies must be swift, honest and prepared in their responses.

Tracy said: “I was more than happy to contribute to the show as crisis PR has long been an area of interest to me.

“After recent wide-scale PR crises, it’s important to be aware of how PR can limit damage to a business’ image and rebuild public trust in a brand.”

The broadcast was Tracy’s second recent radio contribution, following an interview on the 2015 budget in her role as Chairman of CBI North Wales.

Listen to the full Wales at Work programme here, with Tracy’s contribution starting at 22 minutes.