The managing director of a food PR agency has featured in a leading publication for the wholesale foodservice industry.
Outwrite’s Anthony Bullick wrote an article for Wholesale News advising food firms about the importance of having a PR and digital marketing strategy in place.
He highlighted how to set up a cost effective campaign, be active on social media, and achieve results related to target audiences.
Anthony, who led an award-winning food and drink campaign for Outwrite in 2017, also discussed how creating content online helps boost a business’ visibility in the results of search engines including Google.
And the food PR specialist says the feature further cements Outwrite’s position as a leader in its field.
He said: “Being asked to contribute to a major trade magazine is testament to the reputation we have built for ourselves as a leading food PR agency.
“Having developed close relationships with trusted trade titles like Wholesale News, we enjoy the chance to share our tips and advice with the industry.
“The article covered the main traits of a successful strategy, with integrated PR and SEO at the heart of it, as combining traditional media relations with digital marketing is crucial for all brands.”
The feature, which was printed in the magazine’s November 2018 edition, preceded Outwrite’s successful bid for a place on the PR framework for food business support service Cywain.
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Wholesale News is the official publication of the Federation of Wholesale Distributors, with its monthly issues read by wholesalers, manufacturers, and caterers across the UK.
Outwrite’s clients include foodservice buying group Fairway Foodservice, food data provider Erudus, and North Wales-based wholesaler Harlech Foodservice.
Outwrite specialises in integrated PR and SEO (search engine optimisation), crisis PR, and social media training.