Post-graduate university students have grilled the director of a North Wales-based PR agency on how to get a job in the creative industry.
His presentation focused on the fact that the modern industry is made up of multiple roles and skills, and how PR is most effective when used strategically by brands and linked to overall business objectives.
The students heard about his own journey from junior executive to director, and asked questions about how they could get a foot on the career ladder.
And Anthony revealed some of his own tips on finding a role, which include attending networking events, being proactive on social media, and enrolling on professional development courses.
He said: “This is my second time speaking at the university, as I’m keen to engage with the next generation of PR and marketing professionals.
“The students were all enthusiastic about PR and marketing, which is fantastic to see, and I received a lot of good questions on a wide range of topics.
“It’s important that students currently studying anything from media to graphic design and photography consider PR as a career path, as today’s industry is full of opportunities.”
Miriam McGowan, lecturer in marketing at Bangor University, said: “Our students value the opportunity to hear from those in the PR and marketing industry, and Anthony has a great story to tell about his own journey and success.
“From speaking to the students shortly after, it was clear that Anthony’s talk provided them with lots of useful actions, as well as insight into the world of the creative sector.”
Anthony, who writes a bi-monthly column for the Daily Post’s business section, is a chartered PR practitioner and sits on the North West committee of the Chartered Institute of Public Relations (CIPR).
Outwrite’s clients include Bromborough-based LBW Chartered Accountants, UK-wide engineering, environmental, and planning consultancy Caulmert, Jones Bros Civil Engineering UK, and foodservice buying group Fairway Foodservice.