A science, technology, engineering and maths (STEM) campaign by a Mold-based digital PR agency has been recognised at a national awards.
Outwrite PR’s video-based recruitment drive for Jones Bros Civil Engineering UK won silver at the Chartered Institute of Public Relations’ Cymru Wales PRide awards at Cardiff City Hall.
Its ‘engineering a career in construction’ campaign scooped the award in the STEM category after achieving strong results on social media, which led to an increase of applications for apprenticeships sent to Jones Bros.
— CIPR Cymru (@CIPR_Cymru) November 24, 2017
Videos used to promote the benefits of working at Jones Bros were viewed more than 17,000 times on Facebook, and online media including the Daily Post published them on their site.
In addition, the digital PR agency also caused a 66 per cent increase in web visitors, with the users spending longer on the website and visiting more pages.
As a result, the civil engineering firm noted an upturn in the number of high quality applications for apprenticeships.
At the CIPR PRide Cymru Wales Awards, the PR agency was also shortlisted in the best use of digital and best corporate communications categories.
Anthony Bullick, digital director at Outwrite, said: “We’re proving our ability as a leading digital PR agency with this latest award success.
“We filmed and edited all videos in a journalistic style, which made a huge difference to the campaign. The results online were phenomenal, but more importantly, they helped Jones Bros achieve an important objective.
“The campaign also resulted in strong offline results as well with coverage on national broadcast channels including BBC Radio Wales, S4C, and BBC Radio Cymru to ensure the reach of the key messages was as widespread as possible.”