PR is the new SEO

PR is the new SEO

SEO is not dead. SEO is very much alive and kicking. The only aspects that are dead are the old processes and action plans. Optimising a website to give it a higher chance of appearing on page one of Google for targeted phrases is still the aim. The only difference is...
Digital marketing trends for 2014

Digital marketing trends for 2014

In an evolving digital world, staying up to date with trends and the new tactics becoming available is as important as actually implementing your chosen methods themselves. A good online marketing strategy will allow for adjustments in response to updates in the...
Christmas marketing campaigns of 2013

Christmas marketing campaigns of 2013

Outwrite’s very own Christmas elf Aaron Haley takes a look at his favourite seasonal campaigns of 2013. John Lewis – The Bear & The Hare Undoubtedly the biggest hitter of the festive season. The John Lewis ad, about a hare ensuring his grizzly bear best friend...
Ignorance no defence to social media stupidity

Ignorance no defence to social media stupidity

As regular as clockwork, you can guarantee that newspaper and web page at this time of year are decorated with review of the year features and news with a Christmassy tinge. The last few festive seasons have also seen social media commentators churn out their top...
BBC’s PR team called into question over Thatcher

BBC’s PR team called into question over Thatcher

Fresh criticism has landed at the BBC’s doorstep today (Monday) following the broadcaster’s decision not to play “Ding Dong the Witch is Dead” in full. But could the complaints have been avoided by some more sensitive handling of the divisive song? Originally...
NFL score a touchdown with fan event

NFL score a touchdown with fan event

This week, Anthony and I got the chance to experience a masterclass in client engagement, as the NFL Roadshow touched down in Manchester. The meet-and-greet event brought a packed crowd to Old Trafford cricket ground on Tuesday, giving British fans a chance to meet a...