Crisis Management

Are you expecting some negative results to break within the next 24 hours?

Will your brand name suffer in the media?

Do you need some reputation management?

Do you want to monitor and mitigate negative stories online?

Have you been asked to create a crisis management PR plan?

Do you want to put a media relations plan in place in case something happens in the future?

Crisis communications is also known as reputation management or protecting the brand.

If you can nip a negative issue in the bud, you may avert a full-blown crisis.

Issues and crisis management is carried out among stakeholders to protect your good brand name and reputation.

By getting your explanation out there first, you will pre-empt and contain negative coverage.

Crisis communications corrects misinformation and puts your side of the story.

It can be planned for, giving you a process to follow if and when the crisis occurs.

Outwrite Public Relations’ journalists have reported on numerous crises and issues whilst working as reporters in the media. We are expert at providing crisis PR to provide reputation management.

We know how hard reporters will work to obtain information. We know that if you say ‘no comment’ they’ll go and find an eyewitness account or get a third party to speculate about how your incident happened.

We also know a cameraman or woman will tramp through muddy fields to get their shots.

Some of the issues we have managed never escalated and negative coverage was averted.

Our crisis management experts will advise you how to limit the damage whilst giving out honest and accurate information.

We will negotiate with journalists to deliver the best outcome for you.

Our online reputation monitoring service will identify web coverage, which we will then work to mitigate.

If you need issues and crisis management now, or to put crisis management PR in place for the future, talk to Outwrite Public Relations in confidence.

We will advise you on the likely outcomes for your scenario. We will give you crisis case studies and explain how an effective crisis management plan can be prepared.

Outwrite Public Relations also provides crisis management training.