Outwrite Public Relations has been appointed by gap personnel, one of the UK’s biggest industrial recruitment agencies.

Mold-based Outwrite will build the gap brand nationwide with online and offline PR.

Headquartered in Wrexham, gap personnel has grown to achieve a £50m brand turnover. It has a network of 30 branches throughout the UK in locations ranging from Glasgow to Newton Abbot, Devon.

In November 2009, gap was ranked ninth in the industrial sector in the Recruitment International Awards, which recognise the best 250 recruitment companies in the UK.

gap personnel managing director Gary Dewhurst said: “We have worked with Outwrite on an ad-hoc basis over the last year and have been impressed by their creativity and dedication to our brand.

“Outwrite has demonstrated a clear and strategic understanding of how to combine classic PR with online PR in order to help us move our business forward. I look forward to working with the Outwrite team over the coming year.”

Outwrite Public Relations provides a full reputation management service for a range of clients from established brands to small and new enterprises.

Established in 1994 by Managing Director Tracy North, the company, whose PR personnel are all ex-journalists, has developed a reputation for offering no-nonsense, results-driven offline and online campaigns.  It also employs an in-house online marketing specialist who has 10 years’ experience in web promotion.

Tracy North said: “We’re very pleased to have been appointed by gap.  We’ve been given a good brief with plenty of scope for us to increase gap brand awareness.  We’re looking forward to working with Gary and his dedicated team.”

Tracy will manage the gap personnel account, reporting directly to Gary.

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