Media Relations

Do you want to launch a new product or service?

Do you need to reach your market in a quick space of time?

Do you need to inform stakeholders about a new development at your organisation?

Do you want to build a reputation as an expert in your field?

Are you looking for a cost-effective way to invite people to your open event?

Then media relations will work for you.

 

Media relations is the placing of editorial in the media, whether print, broadcast, online, or all three. Unlike advertising, there is no fee to pay to buy the space on the page or airtime.

Instead the editor or producer selects editorial that is newsworthy and relevant to his or her outlet.

A media relations programme can be implemented as part of your overall marketing mix or as a stand-alone campaign.

Usually, it is proactive and concerns positive news. Sometimes, it is reactive: to respond to stories that have already appeared about your organisation and mitigate the negative coverage.

See also crisis management.

A good media relations agency will employ journalists who are experts in media PR because they’ve actually worked as reporters, editors or producers.

 

Outwrite Public Relations employs senior ex-journalists who have many years’ experience working in print, broadcast and online media.

Their well-tuned news antennae know what journalists are looking for. They have many contacts and know exactly what to say to build new relationships with editors, correspondents and producers across the media spectrum.

They know how to pitch a story idea and how to write copy in journalistic style.

As experienced news gatherers and writers, they ask all the right questions to get to the bottom of your story.

Our journalists provide effective media relations. For example, in a recent week, we have placed public relations material with the BBC, the Daily Mail, Channel M, the New Civil Engineer and the Chester Chronicle.

They will draft your copy right first time, so you won’t have the hassle of several attempts passing back and forth before you sign off your press release.

Whatever your story, Outwrite Public Relations will provide effective media relations for it.

Contact Outwrite Public Relations now to find out how we can help.

We also provide a copywriting and press release writing service.