Media Monitoring

Are you concerned that negative comments may be appearing in blogs and online forums?

Do you wish you knew where your press release appeared?

Do you use a media monitoring agency or press clipping service and want to know how to tell if they’re doing a good job?

Would you like to know how to evaluate the coverage you're getting?

A media monitoring service is also known as press monitoring whereby specialist agencies provide a clipping service, and online monitoring, whereby the entire searchable internet is scanned to pick up coverage about you.

A full media monitoring set up provides you with cuttings, audio and video files from traditional media, plus links to online mentions.

A cuttings agency reads print media for your chosen key words or phrases.

A broadcast monitoring agency will monitor for radio and TV items about your organisation and provide video or audio files.

Online monitoring scours the web for mentions of your search terms and collates results.

Media monitoring is also useful to find out what your competitors are doing.

Outwrite Public Relations instructs and manages clippings services and monitoring agencies on behalf of clients.

For some clients, we carry out the media monitoring in-house. Usually, this is for small or specialist media campaigns and for regional PR campaigns in the North West or North Wales.

Outwrite Public Relations also provides an online monitoring service. We use a specialist online reputation management tool that scans the entire searchable internet to pick up mentions relating to the terms you want to know about.

We also provide media coverage evaluation. This ranges from a monetary value of traditional media coverage through to benchmarking and tracking online coverage using reputation scoring software.