BackgroundPrestige homebuilder Seddon Homes belongs to the Seddon Group, one of the UK’s biggest privately owned construction groups.
The Seddon name has been synonymous with quality building and reliability since 1897 when brothers George and John Seddon set up a building firm in Manchester.
The company has developments spread across Cheshire, Shropshire, Greater Manchester, Lancashire and YorkshirePlanning & implementation
Seddon Homes is a long-standing client of Outwrite PR and we undertake PR for all of the company’s housing development sites. Our brief is to promote individual sites to assist with sales of properties. Our work includes producing and placing an ongoing range of news stories in target media.
Stories might include the announcement of the development of a new site or launch of a show home.
Seddon Homes is a well-established new homes developer in the north west of England and Shropshire and has recently begun building its presence in Yorkshire – with prestigious new developments in Halifax, Leeds and Castleford. It is crucial that Seddon Homes builds its profile and establishes its name in Yorkshire and we have worked very closely with the company over the past 12 months to maximise opportunities for positive press coverage in the county.
We are also responsible for Seddon Homes’ corporate PR, particularly positioning key personnel as expert commentators in the industry. For example, we have secured lots of positive press and broadcast coverage for the company’s sales and marketing director, Denis Maddock, who regularly comments on timely, topical issues such as mortgage rates, part-exchange deals and incentives available for first time buyers.
We also provide a steady flow of crisp copy for Seddon Homes website.
Results include
A steady stream of positive articles in regional newspapers where Seddon Homes developments are sited.
These include high circulation regional newspapers such as the Liverpool Echo, the Manchester Evening News, the Lancashire Telegraph, the Chester Chronicle series and the Stoke Sentinel.
Crucially, in Yorkshire, where Seddon Homes is busy building its profile, we have forged excellent relationships with and have secured coverage in key newspapers including the Halifax Evening Courier, the Yorkshire Evening Post and the Pontefract and Castleford Express.
Keep an eye on our "Hot off the press" news section for up and coming stories on Seddon Homes.
with Outwrite, and can trust them to deliver.
They understand our marketplace and the media
that work within in, and continue to produce consistent results."
Denis Maddock
Sales and Marketing Director