Author Archive
Don’t make their mistakes: tips to minimise damage to your brand in a crisis
The importance of communicating effectively to customers and other audiences when you have a problem can never be overstated – as highlighted by the high profile resignation of one Mr Laurence Mackenzie. Read the rest of this entry »
PODCAST 1: Meet the team (6:11)
In the first of a series of Outwrite podcasts presented by professional broadcast journalist and Outwrite team member Karen Maurice, Tracy North charts the rise of the company and gives a rundown of the services on offer.
Mike Youds talks through a typical day in the office and touches on the rise of social media, while Sue Ormesher shares some secrets on successful PR and explains the importance of knowing how to deal with journalists.
Meanwhile, Holly Rowlands describes the growing importance of online media monitoring.
Watch this space for further podcasts, where we explore the issues covered in more depth.
