Pandas and penguins: what Google’s SEO changes mean for digital marketing execs
May 2, 2012 | 
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Google recently announced a significant change to the way it ranks websites and web content, in a development that everyone involved in online marketing must be aware of and respond to. Read the rest of this entry »
Outwrite plays role in green energy plant proposal
Outwrite has further strengthened its credentials in the field of green energy by acting as PR consultant to the UK’s leading anaerobic digestion specialist. Read the rest of this entry »
PR and the ballot box: does the national media decide local elections?
Experts are divided over the extent to which the national news agenda determines the results of local elections. Read the rest of this entry »
Tips for effective business networking
Networking is essential in business for making new contacts and generating leads. Seasoned networker and Outwrite managing director, Tracy North, currently vice-chairman of the Institute of Directors in North Wales, offers her tips. Read the rest of this entry »
Averting a PR disaster: 7 tips for effective media crisis management
A recent article on the US-based PR Daily website listed seven examples of effective crisis communications. The list inspired us to write a blog offering seven tips for effective crisis management. Read the rest of this entry »